The 'Is Your Drinking Affecting Their Thinking' campaign was launched in June 2004. The initial phase of the campaign highlighted the vital role parents of under-18s play in determining the attitude of their under-age sons and daughters to alcohol consumption.

To listen to the radio advertisements, simply click on the titles below:

• “Grow Up”
• 'Pretend'

To view the newspaper adverts, simply click below:

• Boy
• Girl

To view the press release, click here.