Following from the yearly ‘Drive Straight and Designate’ Christmas campaigns, MEAS has commissioned research to evaluate awareness of as well as attitudes towards the MEAS Designated Driver Campaign, and explore the level of awareness of related advertising.

The latest research following the 2005 Designated Driver Christmas campaign revealed that 88% of adults are now aware of the Designated Driver concept and one in seven adults claim that they do now normally operate a designated driver system.